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Turn App Ideas into ROI.

Get Started with a Free Consultation.

We combine business acumen and critical thinking with expert mobile & web app development and selection.

Apps are powerful tools in today's digital economy and yet many don't achieve a positive return on investment (ROI).

  • Market Saturation and Competition

  • Lack of Focus and Value Proposition

  • Poor User Experience (UX) and Design

  • Monetisation Strategy Issues

  • Underestimation of Development and Maintenance Costs

  • Lack of Data-Driven Decision Making

  • Short-Term Focus and Unrealistic Expectations

Key Challenges

The Value of Working with AppValue:

At AppValue, we probe the challenging question of whether an app has a competitive advantage to make returns and provide sustainable value (a lot don't!). Fortunately there is a straight forward way to validate this before you go "all-in".

  • We combine business acumen and critical thinking with expert mobile & web app development and selection analysis.

  • We work with highly effective partners to get the most out of our clients' app products end-to-end in their lifecycle.

Ultimately our clients leverage our combined expertise to improve app selection and build decisions and/or revitalise an existing app to power their businesses.

Targeting the Right Audience & Solving Real Problems

Focus on a clear value proposition that resonates with a well-defined industry or user group and solves a genuine problem.

Maximising User Value and Monetization.

Choose a sustainable monetization strategy that aligns with user needs and the creation of long-term value.

Prioritizing User Experience.

Prioritize an intuitive design and exceptional user experience for maximum adoption and engagement.

Investing in the Future.

Maintain a long-term vision and invest in an ongoing development roadmap and product improvement to keep your app relevant and successful.

Data-Driven Improvement

Continuously monitor user data and iterate based on user feedback to optimize your app's returns.

Technologies are productivity tools: their business value ultimately depends on how they're designed, developed and used.

Our Industry Partners


What Our Clients Say


Adam Mazzocchetti

CEO, Qorra

Martin was great, his attention to detail, knowledge and skills shown were of the highest caliber. Martin has the easy ability to help you process deeper questions, scenarios and issues you didn't think of. The service Martin provided was nothing short of first class.

Hannah James

Director, Fine and Country

Working with Martin has been a pleasure. He is both knowledgeable and resourceful and great at what he does. I look forward to working on this and many other projects in the future.

Claire Towe

Co-Founder, Meet Margo

Martin helped us navigate the early stage of our app’s development with great dedication and was extremely thorough in understanding our customer pain points in order to provide solutions and ensure we walked away with a app that people would actually use. With Martin came straight talking and honest advice - as a start up we valued this tremendously.

Michael John


AppValue helped us design a fully digitised compliance process for our emergency equipment, which has replaced manual checks and greatly improved efficiency. Their expertise and guidance were invaluable in helping us achieve our goals.

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